Clicks from high-intent buyers, not window shoppers
We manage search, Shopping, Youtube and Performance Max campaigns for e-commerce brands and service businesses. Tight targeting, honest tracking, and someone actually watching where your budget goes.
The Problem
Meta Ads Management
Increase Visibility using key social media platforms like instagram and facebook
Google Ads Management
Increase visibility by being in the top searches on google.
Ad Campaigns
Grow your business through lead gen and retargeting ad campaigns to reach your goals.
Creative Media
We produce, create and edit bespoke ads for your business using original high quality content filmed by us.
Reporting
Receive weekly reporting on all ad campaigns on metrics that track progression and business growth.
Our Google Ads Process
Step 1
Audit & Strategy
We kickstart with a strategy call to map out our campaign goal, direction and execution. We will do market research and, if applicable, an audit on your existing advertising campaigns prior to this call so that we can offer clearer insight into what needs to be fixed. During our strategy call, we'll determine an objective and a strategy to get there with clear timelines and clear KPI's. We work with all industries and all campaign objectives.
Whether you are a service-based business who needs leads, an e-commerce brand looking to increase sales, or a larger company looking to improve brand awareness, we will create the appropriate strategy that aligns with your goals.
Step 2
Keyword Planning
Not all searches are worth the same to you. We map keywords by commercial intent and margin, decide what's worth bidding on and what isn't, and build the account structure around how people actually search for what you sell, rather than around your internal product categories.
Step 3
Ad Campaign Setup
Most Google ads campaigns underperform due to absent or misconfigured conversion tracking. This is like blindly throwing your money away, as your campaigns can never exit the learning phase, and you can never clearly attribute conversions to your campaigns.
We ensure Google Analytics 4 and Google Ads conversion tracking are configured with the right primary actions and values assigned to conversions, and perform an offline conversion import so Google learns which leads actually became customers. This is usually the single highest-impact change we make in the short term.
Step 4
Ad Campaign Setup
After content is received, we produce the adverts, ad copy, landing pages and any automations necessary to the function of the campaign. This is all then sent to you for final review.
In the time we are waiting for approval for any assets, we then begin building the actual campaigns in google ads, configuring the keyword & audience targeting, locaion controls and ad features to make sure your campaigns are fully optimised and ready to succeed swiftly after launch.
Once you're happy with all public facing ad content your campaigns go live.
Step 5
Management & Optimisation
After ads go live, we continuously monitor the performance of the campaigns and change variables to maintain steady results. This includes search term audits, bid adjustments, landing page changes and split testing other features such as ad copy, ad extensions and call to actions.
Depending on your goal and performance, we will review and suggest room for improvement in regards to additional campaigns and scaling budget.
We provide you with weekly and monthly performance reports, allowing you to track progress, measure results, and monitor your business growth from the advertisement campaigns. We also have dedicated fortnightly catch-ups should you need them, to consistently receive your feedback.
Results
Skinlogic Expert
Coventry, UK
Google Ads
We turned £600 of ad spend into £10k of laser hair removal treatment in 30 days.
ORA Dental
Birmingham, UK
Google Ads
Driving luxury cosmetic dental patients for various treatments such as implants and composite bonding.
In-wood Timber Engineering
Sussex, UK
Google Ads
A more unique campaign, driving orders of timber products to large organisations through paid search.
What's Included?
You receive a comprehensive service from our dedicated team. We are in frequent contact with you and will work as closely as you want us to. If you are hands off, just leave us to it and monitor the results. If you want the granular detail, we will take the extra time and care to show you everything with complete transparency.
Full account audit and tracking setup (Pixel, Conversions API, event deduplication)
Creative strategy and in-house ad production (statics, video, UGC-style, motion)
Campaign build, structure and ongoing media buying
Continuous creative and angle testing
Audience, offer and landing page updates
Weekly & monthly performance updates
Live reporting dashboard, available 24/7
Fortnightly catch-up calls
Who Is this good for?
We're a good fit if...
You're spending £1,000+ per month on google ads, or you're ready to
You have product-market fit; people already buy from you, you want more of them
You can handle more volume operationally (stock, capacity, staff)
You want a partner making decisions, not a contractor taking orders
We're probably not a fit if...
You're testing a brand new offer with no proven demand
You need results inside two weeks
You want the cheapest option...we're not it
Why Rica Media?
For the last 4 years, we have been building ours and others' businesses with bespoke digital marketing solutions.
Our in-house team handles everything from content production, to ad campaign creation and ongoing optimisation. That means, high quality production, deep industry understanding, quick turnaround for deliverables and attentive client care.
We are verified google partners, which means we undergo regular training, receive all platform updates early and have priority support to ensure that we are always on top of changes to the ad platform, regulations and real world events that could affect campaign performance.
Questions We Get Asked
How quickly will I see results?
You'll see data within the first week and meaningful results within 30 days. But the 30-90 days is where the compounding happens, that's when we've tested enough creative to know what your account actually responds to.
Do I need to provide the creative?
No. Producing ad creative is part of what we do. You will need to provide content though, or upgrade to a videography day with us. If you already have brand assets, product photography or footage, we'll use that to launch and build on top of it as we go along.
Who owns the ad account?
You do, always. We work with partner access. That way, if we part ways, you keep the account, the data, the pixel history and the creative.
What is the minimum ad spend?
Every industry is different, during the discovery call we take a detailed look at your specific situation, where we can then suggest a suitable ad spend budget which is best for you. A minimum spend we would recommend is £1,000/month which provides enough activity and data to yield meaningful impact.
Is there a fixed term?
We have an initial fixed term of 3 months which then turns into rolling monthly. We have this in place to make sure we fully complete the advertising learning phase for conclusive results, then lowering friction as the campaigns develop themselves.
Will you work with my competitors?
No. We don't take on directly competing businesses in the same market/location. Once you lock in with us, you gain exclusive right to work with us, and we will focus on making you the best in your field.
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