Facebook ads built to make money, not impressions.
We run Facebook and Instagram campaigns for e-commerce brands and service businesses that are done gambling on ad spend and want to grow with clear ROI data. Creative, media buying and tracking are all under one roof, allowing for consistent campaign optimisation and clear data feedback.
The Problem
Meta Ads Management
Increase Visibility using key social media platforms like instagram and facebook
Google Ads Management
Increase visibility by being in the top searches on google.
Ad Campaigns
Grow your business through lead gen and retargeting ad campaigns to reach your goals.
Creative Media
We produce, create and edit bespoke ads for your business using original high quality content filmed by us.
Reporting
Receive weekly reporting on all ad campaigns on metrics that track progression and business growth.
Our Facebook Ads Process
Step 1
Audit & Strategy
We kickstart with a strategy call to map out our campaign goal, direction and execution. We will do market research and, if applicable, an audit on your existing advertising campaigns prior to this call so that we can offer clearer insight into what needs to be fixed. During our strategy call, we'll determine an objective and a strategy to get there with clear timelines and clear KPI's. We work with all industries and all campaign objectives.
Whether you are a service-based business who needs leads, an e-commerce brand looking to increase sales, or a larger company looking to improve brand awareness, we will create the appropriate strategy that aligns with your goals.
Step 2
Creative Direction
We need good visual content to make your advertising campaigns successful. This is non-negotiable. You have a few options here: we work with your existing content if it is sufficient, we give you scripts to self-produce ad optimised content, or highly recommended, we perform a videography day dedicated the the advertising campaigns.
Once all content is received in raw form (we will do all the fancy editing) we can then move on to campaign setup.
Step 3
Ad Campaign Setup
After content is received, we produce ad creatives, ad copy, landing pages and any automations necessary to the function of the campaign. This is all then sent to you for final review.
In the time we are waiting for approval, we then begin building the actual campaigns in meta ads manager, configuring the audience targeting, placement controls and ad features to make sure your campaigns are fully optimised and ready to succeed swiftly after launch.
Once you're happy with all public facing ad content your campaigns go live.
Step 4
Management & Optimisation
After ads go live, we continuously monitor the performance of the campaigns and change variables to maintain steady results. This includes producing new creatives, making landing page changes and split testing other features such as ad copy, ad extensions and call to actions.
Depending on your goal and performance, we will review and suggest room for improvement in regards to additional campaigns and scaling budget.
We provide you with weekly and monthly performance reports, allowing you to track progress, measure results, and monitor your business growth from the advertisement campaigns. We also have dedicated fortnightly catch-ups should you need them, to consistently receive your feedback.
Results
Riverside Skin & Laser Clinic
Chelmsford, UK
Google Ads, Meta Ads & Videography
We use a combination of search and social media advertising to help Dr Awdeh acquire cosmetic and medical patients for her clinics.
Reset Clinical
Chester, UK
Meta Ads & Videography
We position Natasha as the industry leader in her local area using meta ads and cinematic content to attract luxury shoppers.
SHAPINS Clinic Franchise
Multi-location, UK
Meta Ads & Videography
We promoted and celebrated a successful clinic open day with the newest branch to the SHAPINS Clinic Franchise in Harrow.
Two types of client, two definitions of winning
E-commerce
You're judged on blended ROAS, contribution margin and how much spend the account can absorb before efficiency breaks. Our focus: creative volume and iteration speed, offer testing, and a scaling path that doesn't torch your margins the moment you push budget.
Service & Lead Generation
Cheap leads are easy. Leads that close are the job. Our focus: lead quality over lead volume, qualification built into the funnel, conversion tracking fed back into Meta so the algorithm optimises toward the leads that actually become customers, and reporting that ties spend to bookings, not just leads.
What's Included?
You receive a comprehensive service from our dedicated team. We are in frequent contact with you and will work as closely as you want us to. If you are hands off, just leave us to it and monitor the results. If you want the granular detail, we will take the extra time and care to show you everything with complete transparency.
Full account audit and tracking setup (Pixel, Conversions API, event deduplication)
Creative strategy and in-house ad production (statics, video, UGC-style, motion)
Campaign build, structure and ongoing media buying
Continuous creative and angle testing
Audience, offer and landing page updates
Weekly & monthly performance updates
Live reporting dashboard, available 24/7
Fortnightly catch-up calls
Who Is this good for?
We're a good fit if...
You're spending £1,000+ per month on Meta ads, or you're ready to
You have product-market fit; people already buy from you, you want more of them
You can handle more volume operationally (stock, capacity, staff)
You want a partner making decisions, not a contractor taking orders
We're probably not a fit if...
You're testing a brand new offer with no proven demand
You need results inside two weeks
You want the cheapest option...we're not it
Why Rica Media?
For the last 4 years, we have been building ours and others' businesses with bespoke digital marketing solutions.
Our in-house team handles everything from content production, to ad campaign creation and ongoing optimisation. That means, high quality production, deep industry understanding, quick turnaround for deliverables and attentive client care.
We are verified meta business partners, a prestigious title that requires constant effort to maintain, by constantly meeting certain spend, accounts under management and content quality thresholds. As part of this, we undergo regular training, receive all platform updates early and have priority support to ensure that we are always on top of changes to the ad platform, regulations and real world events that could affect campaign performance.
Questions We Get Asked
How quickly will I see results?
You'll see data within the first week and meaningful results within 30 days. But the 30-90 days is where the compounding happens, that's when we've tested enough creative to know what your account actually responds to.
Do I need to provide the creative?
No. Producing ad creative is part of what we do. You will need to provide content though, or upgrade to a videography day with us. If you already have brand assets, product photography or footage, we'll use that to launch and build on top of it as we go along.
Who owns the ad account?
You do, always. We work with partner access. That way, if we part ways, you keep the account, the data, the pixel history and the creative.
What is the minimum ad spend?
Every industry is different, during the discovery call we take a detailed look at your specific situation, where we can then suggest a suitable ad spend budget which is best for you. A minimum spend we would recommend is £1,000/month which provides enough activity and data to yield meaningful impact.
Is there a fixed term?
We have an initial fixed term of 3 months which then turns into rolling monthly. We have this in place to make sure we fully complete the advertising learning phase for conclusive results, then lowering friction as the campaigns develop themselves.
Will you work with my competitors?
No. We don't take on directly competing businesses in the same market/location. Once you lock in with us, you gain exclusive right to work with us, and we will focus on making you the best in your field.
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